Let's face it, when it comes to wedding planning, some of the vendors you need to search for and hire are what we call exciting and fun and other vendors are just a necessary evil. Now we come to one of those fun vendors, at least for the bride to be. It is time to look for some very fine jewelry to accent your gorgeous bridal gown, hair and makeup. Keep in mind that these are very big ticket items and you will have the opportunity to evaluate and handle everything from precious stones to gems to diamonds. Sounds like a lot of fun right? What you are really looking for in this search is heirloom jewelry. Sure, you are very excited about wearing the jewelry on your big day but in the end, these are the kind of pieces that you will be keeping forever and enjoying forever. Now, most people don't think of it this way, but this kind of purchase becomes a very smooth transaction when you find a professional jeweler with which you can have a lasting relationship with. And you never know when you might have to take a piece back for repair and when you have an existing relationship already, the process can end up a lot better for you. The El Paso area has numerous jewelry stores that might fit the bill, but you will never know until you do some homework. This guide will help you with all facets of your search so make sure that you never leave home without it.

It is time to round up some quality candidates that you might like to have a relationship with. One of the best ways to do that is to call up each one of your wedding vendors that you already have a relationship with and ask them if there are any jewelers that they could recommend that you check out. Start keeping a log of the candidates you want to visit and interview. What about your family, friends and coworkers. They can also be an excellent source of information. Ask anyone and everyone that you know if they have ever purchased jewelry at a jewelry store and if they could recommend that store. This a such a good source of information because these are people you trust and who have no ulterior motive. And, of course, we would be remiss if we did not mention the world wide web. Do a Google search for “wedding jewelry in the El Paso area.” You will find that many pages of results return to you. We suggest picking a number of websites that you are satisfied with, say 50, and check out that many for your potential vendor. Again, as you peruse each website, write down the stores that strike you as highly professional.

Now that you have a few jewelers to check out, get ready to pay each a visit so you can take a look at their inventory and ask a few questions. When you are in each store, pay attention to whether the jeweler actually is listening to you or are they more interested in talking themselves. Remember, you are going to be the one spending big bucks and you deserve to be treated with great customer service and they need to be attentive to your ideas and your likes and dislikes. How long have they been in business? This is important because it shows stability and it is a very good thing to know they will be around just in case something happens to your jewelry. You also want to be on the lookout for consultants who have a real knowledge base of jewelry and all of its facets. Do they design and make custom pieces? In the end, this business is all about trust so make a determination as to which location has the best selection and the one that you feel you can build a relationship with.